Annoying pop up ads

This used to be my standard for magazine apps but ever since they implemented the pop up ads in nearly every article, I find myself reaching out for the paper copy. To add insult to injury, its usually the same ad that greets you in every article, like that irritating mosquito that buzzes you in the face. The ad has your attention, but in the worse way.
I still like this apps navigation system. Its still one of the few that gets it.
I simply wonder about the breathtaking disconnect is on the pop up ads, as if someone was trying to sabotage the app.

mikego about Bloomberg Businessweek+, v1.7.7