Hate the pop up ads

I have been a business week reader for over 15 years and have had the online app since inception. Have loved the content, now with these pop up ads after every article are irritating and annoying. This is a premium subscription and we pay annually there is no need to bombard the reader with constant.

If its part of the magazine we can flip past that is acceptable but to have it pop up and then find the "x" to close it is not acceptable.

STOP this practice.

Sanjiba123 about Bloomberg Businessweek+, v1.7.7