Pop up ads ridiculous

Im a BW subscriber to both the print and digital versions. Read it every week. Cheered when the digital version first launched.

Now, on the digital version, there is a new pop up ad for every page turn. Sometimes, there is 3-4 ads before the page turn. Often, it is the same ad, over and over and over.

Makes the app unusable. i can understand the revenue model for the free users. But, as a paid subscriber, I shouldnt be forced to watch 50-100 ads for one edition of the publication.

Just ridiculous.

Small business in LA about Bloomberg Businessweek+, v1.7.7