Because regular ads are not enough

I am a print subscriber that prefers to read on iPad. Guess what? Although I should be valued as a print subscriber I actually have to see more ads on the iPad version. The ones within the pages are not enough for BW so they also have taken a page out of the 1990s and brought us pop-up ads. Yes you read right! Pop-up ads the same ones that destroyed content and brought about pop-up blockers on the web is now brought to a paid product by the genius minds at Bloomberg marketing. These little gifts from heaven show up almost with every swipe. I will not be renewing. Buh Bye!

sadex76 about Bloomberg Businessweek+, v1.7.7