I have been a loyal BusinessWeek subscriber for the past 15+ years. I really enjoyed the iPad version when it came out 5 years ago - very slick, easy to navigate, and perfectly designed for the iPad. Now, in the past couple of weeks, BW has taken the annoyance factor way up. There used to be the occasional ad that would pop up as you swipe left to right to the next page. Now there are multiple ad pages and, to make matters even worse, super-annoying pop-up ads that make you hit the tiny "x" on the upper right to close it out. This ruins the entire experience of this magazine app. I cant believe that BW expects us to pay for their magazine and be stuck with this completely annoying digital version, which I now consider to be a free version form, where you would gladly pay to have the annoying pop ads to go away. Guess Ill have to move on from this...